We use real buyer insights to help you source & win deals in new markets.
The Problem
Precise understanding of buyers in new markets is critical for revenue growth.
Developing collective buyer expertise via AE's is expensive, slow, and inefficient.
Our Solution
We combine market research, in-house GTM expertise, and our expert advisory panel to uncover what your target buyers actually think, then we use it to make your sales leaders & reps better.
Step 1: Recruit real buyers from your target market
We collaborate with your team to design the exact parameters for ideal participants based on your value proposition and intended expansion.
In contrast to sales calls, these participants are incentivized to be transparent and will provide their honest feedback on your product and insights on the market as a whole.
Step 2: Gather and refine insights through iterative research
We employ a distinctive research method, conducting iterative sprints of 2-3 interviews rather than a single large batch.
This method allows us to refine questions based on emerging trends and explore insights thoroughly, eliminating blind spots and minimizing bias.
Step 3: Interpret and activate via GTM expertise and expert advisory panel
Our process starts with our market research team's analysis, followed by the application of our go-to-market experience to your sales team, and ends with activation from a subject matter expert on our advisory panel.
We activate our insights in 2 ways:
1. Executive strategy & recommendations (slide deck & meetings)
2. Actionable, rep-oriented training and materials (1-pagers, quotes,
prospecting strategy, sequences)
Frequently Asked Questions
One Empiric Cycle requires 4 hours from your sales leader & 20 minutes of asynchronous feedback from a few of your sales reps.
30 years of combined sales experience from IC's to CRO, with 10+ successful moves into new markets and 5 acquisitions. We are also supported by a team of market researchers and assisted in our analysis by our expert panel.
Fractional CRO consulting. Reach out for more info.
If you think you have enough valuable expertise & experience, feel free to reach out.
Since our projects are bespoke and designed to meet your needs, the price can vary. $10,000 is a good estimate.
Revenue leaders responsible for success in new markets, segments, or verticals. More specifically, we resonate with CRO’s, CSO’, VP’s of Sales & associated leaders.
We have own 1st party network of vetted interview participants.
For those who might be concerned about or ability to find & interview the right people, we have a 100% money back guarantee if we cannot meet your recruitment needs.
Look up "market research for SAAS companies" and you'll find plenty. We're research by GTM operators, for GTM operators. We deliver only what you need, when and how you need it.