Let's face it: if you're running a small or mid-sized B2B tech company, you're probably not giving market research the attention it deserves. But here's the deal - over the next five years, companies that have raised between $5 million and $40 million are going to start jumping on the market research bandwagon. Why? Because it's a game-changer for reducing risks when making big decisions. Let's break it down.
Remember when only the tech giants could afford fancy market research? Those days are over. Here's what's changed:
It's not going to break the bank anymore. Sure, the big consulting firms do great work, but their prices are out of this world for most companies under the $100M mark. Good news: you can now get solid research without selling your soul (or your entire budget).
Solo researchers with superpowers. These days, individual researchers armed with AI and automation tools can do the work of an entire team. It's like having a research department in your pocket, minus the hefty salaries.
Remember when "move fast and break things" was the startup mantra? Well, times have changed. Companies can't afford to throw spaghetti at the wall and see what sticks anymore. Every decision counts, especially when it comes to your go-to-market strategy. And, on top of that, mistakes are costlier than ever: With venture capital becoming more selective, one wrong move could burn through your runway faster than you can say "pivot." Market research helps you make smarter bets.
The Market's Moving Faster Than Your Last Funding Round
Blink, and you might miss the next big shift in your industry:
Look, we get it. As a small or mid-sized B2B tech company, you've got a million things on your plate. But here's why market research needs to be one of them:
The bottom line? Market research isn't just for the big players anymore. It's a crucial tool for any B2B tech company that wants to survive and thrive in today's fast-paced market. By embracing market research, you're not just making better decisions – you're setting yourself up to be the company that disrupts the market, not the one that gets left behind.
So, are you ready to give market research the attention it deserves? Your future self (and your investors) will thank you. Reach out to our team to get started.