Ideal Customer Profile Realignment
Stop relying on outdated and biased assumptions about your buyer's needs. Empiric facilitates effective and efficient marketing research to help gather the insights you need:
How to know if you're misaligned
ICP alignment is dynamic and difficult to maintain. Here are some signs that you might be misaligned:
Simple deliverables, improved adoption
We know that your reps will never use a complicated slide deck or research report. That's why we deliver our findings in sales-ready assets that your sales team will actually use.
Frequently Asked Questions
We'll take one of your ICPs (VP of sales, CMO, etc.) and do a quick one-hour consultation to understand you key assumptions. From there, we recruit and see if your understanding resonates with our recruitment pool.
Our standard project starts at $20,000. However, we hate one-size-fits-all pricing. Let's chat and see what price makes sense for the scope & size of project you need.
Long story short, we have 50 years of combined sales experience ranging from individual contributor to CRO. We know what sales people will (and won't) use.
We also offer executive advisory & fractional sales leader services. Reach out for more info.
We know that time is valuable and require only a minimal amount of time - typical projects take 4 to 6 weeks.
Our projects are sales focused - typically we need a sales leader, front line manager, and individual contributor.
We are developing a living and breathing database that's easy to use and built for sales reps. Let us know if you want to be part of our beta group!
Look up "market research for SAAS companies" and you'll find plenty. The only difference is that they are much more expensive and will give you a 20 page research report that you probably won't use.